Our founders Story

Behind the Reflection

Have you ever walked into a room in your home and felt like something was missing? That’s exactly how I felt while redecorating my apartment. The space was coming together, but it still didn’t feel complete. I quickly realised I needed a large mirror, so I started searching, but no matter where I looked, I came up short. Frustrated by the lack of options, I thought, “Why not create my own solution?” And that’s how Mirrors by Reflect was born.

From the very beginning, it was never just about mirrors. For me, it was about designing statement pieces that transform a room and create that warm, homely feeling we all crave. My passion for home interiors began when my mum would teach me how to fluff pillows just right and style my bed until it looked perfect. I’ll never forget how those little extra details made me feel––safe, proud and completely relaxed in my space. Those humble moments with my mum planted the seed for my lifelong and ever growing passion for interior design.

Fast forward to 2020, I decided to turn that passion into something real. While working full time, I launched Mirrors by Reflect with 30 oversized mirrors which sold out in the first week! That was proof that I wasn’t the only one who loved big beautiful mirrors. However, with a demanding career and only able to work on the business in my spare time, Mirrors by Reflect simply remained as my side hustle and passion project... Until early 2023, when everything changed.

I met Mitchell––my best friend, partner and now Co-founder. His endless creativity, marketing expertise and belief in me and the brand transformed Mirrors by Reflect into something bigger than I ever imagined. Together, we’ve faced every challenge head on, from navigating shipping disasters to perfecting our designs through countless trials, samples and personal investment. Every setback, every sleepless night has taught us valuable lessons which only strengthened our commitment to delivering exceptional quality to our customers.

Today, we stand stronger than ever with a clear and simple mission. Design stunning mirrors that bring quality, beauty and purpose to the spaces you cherish most. Because at its heart, Mirrors by Reflect isn’t just about what you see in the mirror. It’s about how it makes you feel in the space you call your home.

Nadia Smith

Founder | Mirrors by Reflect

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